Booking options
£989
£989
Delivered Online
1 hour
Intermediate level
The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.
On this 2-day course, you'll learn a step-by-step process to becoming the most effective in optimising your digital marketing activity towards achieving those all-important top search engine rankings and increasing traffic to your website.
Topics covered:
Develop an integrated search marketing plan that maximises your SEO and PPC efforts
Create landing pages that will boost conversion rates for both SEO and PPC
Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective
Ensure that growth is sustained in your targeted traffic
Identify, measure and act upon the KPIs that will help you boost your performance in search
Day 1: SEO
An introduction to SEO
Introduction to search marketing (basics)
How it works: Search Engine Optimisation
The evolving search engine landscape
Keyword research
Keyphrase analysis: its role in SEO
Keyphrase development: first steps
Keyphrase development: adding sophistication
Structural optimisation for SEO and its impact on web design
What search engines are doing: reprise
Site visibility
Reputation and redirection
HTML tags with impact on SEO
Content strategy and link building
The importance of links
Competitor informed link building
Link building through content
Link building through social networking
Setting objectives: selecting metrics
Setting search marketing objectives
Creating meaningful reports
Day 2: PPC
An introduction to PPC
Introduction to Pay Per Click Advertising
How it works
Keyword research
Keyphrase analysis: its role in PPC
Keyphrase development: first steps
Keyphrase development: adding sophistication
Adwords
Paid search
Leveraging relevance
Account structure
Basic campaign targeting
Advanced PPC marketing
Enhanced campaign techniques
Keywords and ads
Best practices: ads
Paid Search: bidding and budgeting
Retargeting
Search retargeting basics
The seven types of effective retargeting
Setting objectives: selecting metrics
Setting search marketing objectives
Creating meaningful reports